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Nearly five decades after founding Burton, Jake Burton Carpenter’s impact continues to shape snowboarding. On March 14, 39 resorts will honour his legacy through A Day For Jake a global invitation to simply get out and ride. “Less about ceremony and more about participation. It’s a day to get on snow. To ride with friends. To watch snowboard films, tune your gear, and revisit your favorite riding spots,” a Burton spokesperson said, adding, “If you can’t celebrate at a resort—that’s ok. Go surf.