I am a ski snob. German by birth, I began skiing and walking about the same time. I have lived and skied around the world. Having immigrated to Israel approx. 5 years ago, I vowed to go at least once just to get my non-skiing spouse into the snow. We went in January, staying in Newe Ativ overnight where we rented equipment and purchased lift and parking passes. The staff was friendly and efficient and I did not find the prices extraordinary. If you want to ski cheap- do X-Country, ok? There's even a Beit Knesset on premises. We had a fantastic time. The lines were not long at all. The diversity of people and cultures was heartening. Druze, Satmars, handicapped, just to name a few of the groups represented. It's a great family-oriented place, with many coming not to ski, but bringing their various snacks and gear (think beach-like) just to enjoy some fun in the snow. There is rental and pro shop on premises as well as ski school, snack bars, sled runs, and a "roller coaster" type thing. The slopes are well maintained in that as little snow as there was, is was still quite skiable without exposed rock, grass, or ice. The runs are of adequate length to justify the lift time, and breaking trail seems allowed. The further back areas have fantastic views and great variety. It was great value and I can't wait to take my grandchildren there.